This paper investigates the PIPA bill and the battle over the bill which is seen as illustrating an emerging form of political action. The bill’s opposition’s emergent portfolio of approaches including publishing white papers, voting in visible settings, participating in Internet boycotts of companies, classic drawing of lines through virtual material for censoring, and an Internet Blackout, apparently was more successful than PIPA’s supporter’s traditional approach of sending letters to Congress and physical protests. In addition, this paper specifically investigates the role of social media, focusing on Twitter and Facebook, from the Senate’s perspective as a means of facilitating direct communication about PIPA.